A century of heritage, creating glory

The story of Rolex began in 1905, when Hans Wilsdorf, a German-British man, and his brother-in-law Alfred Davis founded Wilsdorf and Davis in London, focusing on the import and sale of watches, purchasing parts from Switzerland and all over the UK and selling them to a network of retailers. At that time, jewelers usually printed their names on the dials, and if the W&D logo appeared, it would only be printed on the inside of the back of the watch. But Wilsdorf's ambitions went far beyond that, and he was eager to create his own high-quality watch brand. 1908 was a key year in the development of Rolex. Wilsdorf registered the "Rolex" trademark in La Chaux-de-Fonds, Switzerland, and the Rolex brand was officially born. The brand name "Rolex" is concise and easy to read, easy to remember in any language, and presents a beautiful and pleasing effect on the watch movement and surface. Since then, Rolex has started to assemble its own watches, taking the best components from various manufacturers and carefully combining them into a watch, embarking on a journey of pursuing excellence in watchmaking.      http://bbdbuy.site/hot
In the early stages of development, Rolex focused on improving the quality of the movement and was committed to improving the accuracy of timing. In 1910, Rolex became the first watch to be awarded a Swiss timepiece certificate by the official watch rating center in Biel, Switzerland, which was a preliminary recognition of its accuracy. In 1914, the Kew Observatory in the UK awarded the "A" grade certificate to Rolex watches. It should be noted that this grade is generally only available for marine precision timepieces. Rolex won this honor, and since then, Rolex watches have become a symbol of precision timepieces. In 1919, Rolex moved to Geneva, an international city famous for its watchmaking craftsmanship, and registered the "Montres Rolex S.A." company there in 1920, further taking root in the holy land of watchmaking and absorbing the profound nutrients of watchmaking culture.       http://bbdbuy.site/hot

In 1926, Rolex launched the epoch-making “Oyster” watch, the world’s first waterproof and dustproof watch. It is equipped with a sealed case, and the bezel, bottom cover and winding crown are screwed onto a solid middle case to form an impenetrable shell, which solves the problem of dust and moisture invading and damaging the mechanical device of the watch since its inception. From then on, the watch became a practical item that can be worn every day, no longer limited to fragile items in women’s jewelry. In 1927, British swimmer Mercedes Gleitze successfully crossed the English Channel wearing a Rolex Oyster watch. After swimming for more than ten hours to reach the finish line, the watch she wore was still intact and functioning normally. Rolex took this opportunity to publish a full-page article on the front page of the Daily Mail to announce the victory of the waterproof watch. This successful initiative not only proved the excellent performance of the Oyster watch, but also marked the birth of the concept of Rolex brand spokesperson.

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